Hi! I'm Madeleine logo with the three 'e's replaced by one curly arrow in a blue-to-purple-to-pink-to-green gradient, ending with an arrowhead.

I'm a NYC based designer who fuses
neuroscience 🧠, HCI 💻, and data analytics 📊
to craft 0→1 B2B and B2C solutions.

Explore how I use my process to embrace ambiguity and harness imagination

(and repeat many, many times)

ARC App: Immersive Calculus Learning

Storytelling · Design Thinking · Branding
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AI Used: Voice Generation

Created an augmented reality app to engage high school students in foundational calculus under the mentorship of Discovery Education

Built With

B2C Financing Web App: Improving the Customer Happiness & Retention

Service Design · API Integration · Agile Methodology
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AI Used: Qualitative Data Assistant

Created an augmented reality app to engage high school students in foundational calculus under the mentorship of Discovery Education

Built With

BI Visualization: Transforming Data into Impact for a National Brand

Data Storytelling · Information Architecture · Digital Transformation
Coming soon

AI Used: Qualitative Data Assistant, Code Debugging

Business Intelligence system to drive 5% annual increased return for 300+ daily users. This case study serves as a representative example of my work on similar projects with thousands of users.

Built With

Merry Maids E-commerce: Bringing a Brand Closer to A New Customer Base

E-commerce · Digital Transformation · Branding
Coming soon

AI Used: None (pre-AI)

Online pricing and booking experience for Merry Maids to reach a new client base and stay competitive in the home cleaning market.

Built With

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